Reduce Your Start-Up Costs by Outsourcing

This article discusses how outsourcing can dramatically reduce the cost of launching your startup, sometimes by up to 90%.

So you’re thinking of starting a business. Chances are that you’ve got your business plan (even if that only means a few scribbled notes) and you want tp open your doors and start making money. Right now.

Visual representation of purchasing power

Visual representation of purchasing power

If you’re like me and 99% of entrepreneurs out there, the first thing on your mind is ‘how am I going to get this all done’… followed by a glance at your bank balance, and the thought that another $100k would be nice :)

But you don’t have it, and you don’t want to keep your day job and save for the next 10 years! So now it’s time to ‘bootstrap’ and cut some corners (Jules Edit: alternatively send your partner out to get a permanent job so she can support you and your business!) and see how far you can stretch your coin.  Cash is king as they say, and you need to preserve it. Read the rest of this entry

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Book Review: Learned Optimism by Martin Seligmen

This is my first book review for this blog. I hope it is useful, if you have any feedback please let me know. I will review more business and personal development books in future.

Rating: 4 out of 5

Subject in a Nutshell: Personal development / psychology. This book provides a scientific approach to increased optimism and a healthier state of mind.

Recommendation: Buy it if you have trouble staying optimistic, are ‘peaky’,or if you feel you struggle with depression at times. Provides an excellent, ‘not fluffy’ approach to improving the way you think about things.

Author’s Background: A leading US psychologist in the field of depression management and cognitive thought. Read the rest of this entry

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