OutsourceSurvival.com

This article discusses how outsourcing can dramatically reduce the cost of launching your startup, sometimes by up to 90%.

So you’re thinking of starting a business. Chances are that you’ve got your business plan (even if that only means a few scribbled notes) and you want tp open your doors and start making money. Right now.

Visual representation of purchasing power

If you’re like me and 99% of entrepreneurs out there, the first thing on your mind is ‘how am I going to get this all done’… followed by a glance at your bank balance, and the thought that another $100k would be nice

But you don’t have it, and you don’t want to keep your day job and save for the next 10 years! So now it’s time to ‘bootstrap’ and cut some corners (Jules Edit: alternatively send your partner out to get a permanent job so she can support you and your business!) and see how far you can stretch your coin.  Cash is king as they say, and you need to preserve it. Read the rest of this entry

In a recent post on  Entrepreneur’s Journey blog, Yaro has an interesting discussion on being a successful entrepreneur. To (crudely) summarise the post, his point is that to be happy and successful you need to have positive patterns of behaviour. Do what you know you should be doing, and positively reinforce that behaviour (think positively about the actions you’ve taken). Check out the link to read it in full.

I read this post and it struck a cord. This is a battle I am currently waging, and one that I am winning for the first time in my life. I used to believe that fixing my behaviour would make me more successful. However, I now believe that behaviour is a symptom, not a cause. If you are struggling to fix your behaviour, you are probably focusing on the symptom and aggravating the cause.

Ok, so what does this have to do with outsourcing?

Both a lot and nothing Like many entrepreneurs I have a… shall we say ‘peaky’ personality. I experience high-energy high-productivity highs, and low-energy, low-productivity lows. For the last 6 months I’ve taken the conscious effort to ’smooth’ this out, by being more disciplined in how I think about things; in particular problems and challenges. I’m not bi-polar, but I’ve discovered that I do have some thought processes that promote ineffective behaviour.

DISCLAIMER: I am not a fluffy-wuffy touchy-feely kinda guy.

I am a big fan on the power of being positive, but I’m not into new age fluff. However, I recognise that I struggle to sustain ‘positivity’ and am prone to fall off the wagon. As part of a long search for a solution, I picked up a book called Learned Optimism: How to Change Your Mind and Your Life written by a renowned psychologist Martin Seligman.

Without sounding like a vegetable-kissing-tree-hugging-hippy, this book has dramatically improved my life. It will help you understand your cognitive thought processes- it is not fluffy, and will not have you chanting-positivity or star jumping at dawn. It does give you a great set of tools to apply discipline to your thoughts. Read the rest of this entry

This article discusses what I consider to be the most important rule for entrepreneurs and small business to successfully use outsourcers or freelance labour. It is part of a series of articles I will publish over the next few weeks outline what I think the key guidelines are for outsourcing success.

My first rule of outsourcing is never, ever, ever, ever, outsource a problem! It’s the number one rule because it’s by far the easiest and most dangerous one to break. Early on I broke this rule repeatedly, without even realising what I was doing wrong. I kept thinking that I just couldn’t find good people, or that foreign providers just weren’t skilled enough. But the problem wasn’t (always) a lack of their skill; it was often my application of that skill. My expectations were in some ways too high and I was asking them to perform above/beyond their capability. I’ll explain what I mean.

Traps for new punters…

The first few times you engage someone to do specialist work for you, it’s easy to fall into the trap of giving them too much responsibility. It feels nice to ‘hand over the reigns’, and we’re conditioned to doing this. For example, if you take your car to a mechanic and you tell them that it needs a service; you’re trusting the expert to take care of the details. Here you’ve just outsourced a problem, that is, your car is worn and needs maintenance. You don’t know what maintenance and you don’t care! It’s up to the mechanic and you trust him to work out the details.

This mentality will lead you to disaster if applied to a foreign provider. In the mechanic example, if you were to outsource this properly you would need to say “change the oil, change the plugs, change the air filter, check the break pads for wear and tell me how worn they are…” etc. You are actively limiting the freelancer’s discretion, which forces you to consider your problem and work out a solution. Read the rest of this entry