This article discusses the 4 different business models used by outsourcing companies. Each of these has distinct advantages and risks. Which one is right for your next project? Read on and find out!
This is the second article in a 2 part series. You can find Part 1. The ‘3 Flavours of Freelancers’ here. It discusses the features and risks associated with the different types of freelancer.
Part 2. The 4 Flavours of Outsource Service Providers

So much choice... Does it really matter?
This article discusses outsource companies, as opposed to individual freelancers. Hiring a company to do your work can offer some significant advantages over a freelancer, but it does come at a cost.
Outsource Service Providers- General Information
Before we dive into their respective models, here are some of the general pros and cons of using a service provider/company instead of a freelancer.
Pros
- May apply more rigorous development and project management systems to the work, lowering the risk of failure
- May be able to offer a range of professionals. Diversity of skills allows for multiple tasks to be carried out simultaneously
- Scalability, can often add more people or remove people at short notice
- May appoint project managers or project leads to manage the team for you. This gives you a single point of contact and a single point of accountability if something goes wrong
- Can ‘crank out’ large quantities of work in very short period of time. The easiest way to get bigger projects done FAST!
- In-house infrastructure such as hosting/development environments can reduce your costs in the short term
Cons
- Less visibility of work (you’re likely to have groups of people doing your work, without knowing who they are or their skill sets)
- A greater tendency to ‘black box’ work. That is, hide the work from you until it is ‘finished’ in their opinion, and then ambush you to signoff on the project on the due date
- Can have trouble with communicating requirements because of ‘Chinese whispers’. Often there is a single representative appointed to act as a go between, screening you from direct interaction with the people doing the work
- Some companies are skilled at extracting more money for less work. Particularly if they control development environments, you could find yourself held to ransom by an unscrupulous provider
- May get lower skilled labour assigned to your project, resulting in lower quality output (the classic bait and switch)
- Larger companies may be less committed to your success if they have a high volume of work. One bad review can be buried very quickly, and may be less expensive than fixing the project. Sucks if it’s your project they decide to cut their losses on
- Jack of all trades mentality. ‘We’re experts at everything’ attitude can result in generally poorer quality product, and many companies are reluctant to admit which areas they are stronger or weaker in
Where do they come from?
Online, Outsource Service Providers come from just about everywhere. Like freelancers, they tend to be predominately from developing nations; however unlike freelancers, a large proportion of providers have created ‘local’ presences particularly in the US and UK. There are also a lot of locally based companies that do the opposite to compete in this space. In addition to their local business operations, they create a business unit offshore and send work there to be completed at lower cost, whilst charging you a premium rate.
Below, we’ll discuss the 4 distinct models that I’ve come across are:
- Type 1: Standard Full Service Providers
- Type 2: Specialised Service Providers
- Type 3: White Label ‘Full Service’ Middlemen
- Type 4: White Label ‘Hands Off’ Middlemen Read the rest of this entry
Tags: blogging, day job, developing nations, entrepreneur, freelance, freelancer, freelancers, outsource basics, outsource service, outsourcer, outsourcing, project management, project planning, service providers, small business, SME, startup, white label
This article discusses the different models used by outsource service providers and freelancers. We will talk about the different types, as well as the pro’s and con’s associated with each. These differences can have a major impact on the success of your project, and it’s important that you select the right one for the right situation.
This is part 1 of a 2 part series. You can find ‘Part 2. The 4 Flavours of Outsource Service Providers’ here.
Note: to my North American friends.. I apologis(z)e for the repeated spelling of flavoUr… I just can’t give that up to U
Part 1, The 3 Flavours of a Freelancer.

More flavours than you care to know about
If you jump onto one of the many outsourcing/freelance websites you could be forgiven for thinking that all outsourcer’s are the same. Sure, there’s an obvious difference between a solo ‘freelancer’ and a company; some have a logo and a website, some don’t. But there are differences that run deeper than that.
Why should you care?
As we’ll discuss, if you want a successful outcome on your project you need to understand who you’re hiring and how they work. This will affect the:
- quality of their work and what they can offer,
- work they can do well, and what they will likely do poorly,
- how they interact with you,
- price they are likely to demand,
- ‘value for money’ that they can offer.
As always, I’ll start with a list, and then describe each in detail. In my descriptions below, I’m talking from my personal experience, and I’m not dealing in absolutes. So you may find someone who has all of these qualities or they may have none. I’ve broken the article into 2 parts, as it was a little on the long side. So here’s the list:
Article Part 1. 3 Flavours of Freelance Providers:
Tags: blogging, day job, developing nations, entrepreneur, freelance, freelancer, freelancers, outsource basics, outsource service, outsourcer, outsourcing, project management, project planning, service providers, small business, SME, startup, white label
This article is for those who don’t have a technical bone in their body, and feel intimidated by the prospect of hiring some guy in India (or wherever)to do it for them. Aside from convincing you that ordering a website IS like ordering a hamburger, this article will give an outline on what you need to know to build your own website.
There is a common misconception that if you don’t know how to muck around with code, you don’t know enough to outsource the building of a website. Let’s just burst that bubble right now- it’s easy. Anyone can do it. Yep anyone, even if you’re still not sure what a blog is, and you think .NET is just a web address
A Website is like a Burger

mmm weburgerlicious...
Ok, here comes my food analogy… it’s late and I haven’t eaten dinner. Bear with me it should eventually make sense. The premise is that you don’t need to know how your favourite hamburger is made to order it or enjoy it. Likewise, you don’t need to know what’s in the guts of a website to have a freelancer build it. In fact, just like with food sometimes it’s nicer not to know. Blissful ignorance can be a powerful thing
However, just like buying a hamburger, it’s up to you to decide what fillings, buns, and sauce you want. Those decisions are your responsibility. There’s nothing worse then waiting for someone to order when they haven’t worked out what they want. They fumble around, change their mind, and keep everyone waiting. Often they’ll ask their friend or the person serving them ‘what should I get?’ Desperately seeking to dodge that tremendous commitment and get someone else to make the decision… then in the heat of the moment, they order something they didn’t really want. Don’t let this be you when it comes time to build your site. Read the rest of this entry
Tags: blog, entrepreneur, freelance, freelancer, graphic design, outsourcing, Outsourcing How To's, own website, project management, requirements, risk, small business, startup
This article aims to save you time and improve your project success by discussing how to systematically select the best freelancer bids. It is part of a series of articles “How to Find a Great Freelancer Online”.
On any given project, you’re likely to receive somewhere between 10 and 50 bids if you post it to one of the larger recommended sites. As a general rule, the larger the project the more interest you’ll get. Bigger projects are far more lucrative, and occur less often in the marketplace, so freelancers tend to queue far and wide to try and win it.
Don’t bother talking to everyone…
If you don’t have a system for managing this deluge, it’s easy to get overwhelmed by the sheer volume of bids you receive. Reading them is hard enough… responding to them all… no way! Read the rest of this entry
Tags: blog, blogging, entrepreneur, freelance, freelancer, freelancers, graphic design, outsourcer, project requirements, project success, requirements, reviews
This article discusses one of the major problems encountered by inexperienced entrepreneurs in using international freelancers- project turn around time.
Many entrepreneur’s first and only freelance experience ends with them feeling deeply disappointed by either the speed or the quality of the work. They hear about guys you can hire for $4/hr, and rush off and splash some cash on the next big thing. Like many of the internet pot-o-gold stories, it turns out to be less successful then the flier suggested so they return to lurk in forums with their stories of woe.

Sometimes projects are so slow!
I am all for hiring freelancers in developing nations… but…
It can be very, very, time consuming. What you save in $$$ you need to invest in time. There is no way around it… at least not that I’ve found. Be prepared to invest a lot of time on the first few projects. You can’t leave them on autopilot, they will crash. With practice you’ll get faster, better results, but it will never be the same as buying services from your shop down the street. Read the rest of this entry
Tags: blog, developing nations, entrepreneur, freelance, freelancer, ou, outsourcing, outsourcing guides, save money, startup
There are literally hundreds of websites now where you can hire individual freelancers or contract to full service outsourcing companies. Your choice could make or break your project. So how do you find a good one?
This article is part of the series “How to Find a Great Freelancer Online”.
In this article we will discuss the best websites to find a high quality freelance or outsource service providers. These are the sites that I’ve used, or had personally recommended to me by other entrepreneurs. I consider these to be the market leaders for services, and I really don’t think there’s much need to look further. Just like I don’t really need more then 1 or 2 eBays… the same idea applies.
Without further ado, here are my top 4, in order of preference:
- www.rentacoder.com
- www.guru.com
- www.elance.com
- www.odesk.com
If you think I’ve missed an important one let me know and I’ll add it!
Want to blaze your own trail?
Suppose you don’t like the above four, what should you look for generally? These are the features you want as a minimum: Read the rest of this entry
Tags: blog, blogging, entrepreneur, freelance, freelancer, freelancers, guru, open marketplace, outsource service, outsourcing, Outsourcing Basics, Outsourcing How To's, project management, requirements, reviews, service outsourcing companies
By far the best way to manage change, is to not have any… but we all know that even with the best planning and the simplest task there are bound to be a few holes.
Sometimes it may not even be you that causes the change- it could be your freelancer. So we need a way to keep it organised, and reduce the risk that the project will spin out of control.
In this article I’ve included a few examples of how things can break, and at the bottom is my current system for managing change in *any* small or medium project.
Read the rest of this entry
Tags: blog, blogging, Change Management, entrepreneur, freelance, freelancer, initial requirements, managing change, outsourcer, outsourcing, Outsourcing Basics, outsourcing project, project management, requirements, risk, scope, work effort
This is a brief discussion on controlling change within a live outsourcing project; in particular, ‘reducing scope’, or removing or simplifying functionality. This was a topic I was completely unfamiliar with when I first got into using freelancers. Over the course of a 12 month project, small uncontrolled compromises compounded each other, and in the end ‘broke’ many of the business objectives. Expensive rework, flawed functionality and a system that didn’t work as expected were the price I paid for inexperience.
On a smaller project, a few corners cut here and there may seem like no big deal, and sometimes they aren’t. On larger projects (starting at several $K), or projects that extend over longer periods of time (weeks/months) small reductions in functionality or simplifications of requirements can really start to have a negative impact on your finished product.
Why would you want to cut corners?
You’ve done your plan, you’ve worked out what you need, you’ve found a freelancer who has agreed to do the work. The obvious question is why would you want to cut anything out? Well from my experience, once a project (software in particular) gets underway a couple of things happen that will force your hand.
Your outsourcer for the first time actually takes a good look at your requirements. If you’re not careful, up until this point they’ll have been giving your requirements lip service. It seems totally crazy to agree to a project that isn’t understood… but that’s the way many do it. They’ll have been focussed on the sales effort, and will have committed only very limited resources to actually understanding your requirements. Now all of a sudden they’re responsible for building it and payday is guaranteed… all they need to ensure is that they can turn a profit on it. Read the rest of this entry
Tags: business objectives, effective decisions, entrepreneur, freelance, freelancer, outsourcer, outsourcing, Outsourcing How To's, outsourcing project, project management, project software, requirements, scope, small business
Welcome to Part II of how to use customer feedback to select a freelancer. This article covers how to analyse and vet customer comments, as well as how to do a simple web background check.
This article is part of a series on How to Select a Great Freelancer Online.
You can find Part 1 here.
Read the recent positive comments
Don’t just take an average rating as your guide, jump in and read customer comments. In particular, find jobs that sound like yours and see what customers had to say. Were they ecstatic or just so-so? Check the English quality in the posts, if you find recurring grammatical errors, or strangely recurring comments. Not everyone is an English major, but sometimes these little things can help you identify falsified comments, or at least suspect ones.
Customer’s Seem to Have a Positive Review Bias
Be aware that customers are often coerced, begged, cajoled by their freelancer to leave favourable comments. The freelancer may also try and use their personal relationship with the customer as leverage to ensure that ‘minor issues’ are left out of reviews. Some flippant examples…
“Look how hard we worked for you, it COST ME money to finish your work!”
“Hugh my friend, it has been an honour to work with you. I will leave excellent feedback for you. I would be privileged if you would do the same!
Why mention this? Are they bad people for trying to sway your grade? No… it’s just business. A bit of a gentle squeeze can add a few points to their average rating, and a few extra dollars in their pocket.
The point I want to make is that glossy reviews are more the norm than the exception. Average providers with charismatic ‘front men’ will have very similar high positive ratings, to technically excellent providers. You need to look very closely to see the difference.
An average quality freelancer will provide a worse experience then an excellent one; but they’ll do a better job convincing you that there were good reasons why you had trouble! The fact that there is a positive bias in customer reviews is another reason why outsourcers with bad ratings should generally be avoided. Read the rest of this entry
Tags: customer feedback, customer satisfaction, entrepreneur, freelance, freelancer, leverage, online freelance, outsource basics, outsourcing, outsourcing guides, project mangement, reviews, selection criteria, small business, SME
This post is the first of a series on How to Select a Great Freelancer Online. It specifically discusses how to use past customer feedback and work histories to ‘read between the lines’ and reveal a freelancer’s real performance. You can find the index for the series and the first article here.
Part 1 of How to use customer feedback/ratings covers:
- How to use the average feedback rating (or score) to weed out under-performers
- How to assess past work performance and determine a freelancer’s credibility
- How to avoid being Scammed
Part II of How to use customer feedback/ratings (find it here) covers:
- How to analyse customer comments, what they mean, and reading between the lines
- How to do a background check on your potential outsourcer
So, On With Part 1. Customer Feedback, Past History = Future Performance?
The only way to verify someone’s past performance and identity online is by reviewing their customer feedback and interaction within outsourcing websites. All freelance/online outsource sites have customer feedback because it’s extremely useful for filtering out the trash (scammers, fly-by-nighters, psychos etc.). When using feedback and ratings it’s essential to remember that it isn’t perfect. As any investor will sorely tell you, past history is no guarantee of future performance! Add to this the fact that feedback histories can be gamed/manipulated, you’re left with an information source which is only useful if it’s used with care.
How to analyse customer feedback:
All feedback is not created equal, some reviews should be given more weight then others, and there are hidden stories in the data. Here are a few things to look for to keep you safe. Read the rest of this entry
Tags: customer feedback, customer satisfaction, entrepreneur, freelance, freelancer, freelancer credibility, freelancers, leverage, online freelance, ou, outsource basics, outsourcer, outsourcing, outsourcing guides, Outsourcing How To's, recession proof, reviews, risk, small business