OutsourceSurvival.com

This article is for those who don’t have a technical bone in their body, and feel intimidated by the prospect of hiring some guy in India (or wherever)to do it for them. Aside from convincing you that ordering a website IS like ordering a hamburger, this article will give an outline on what you need to know to build your own website.

There is a common misconception that if you don’t know how to muck around with code, you don’t know enough to outsource the building of a website. Let’s just burst that bubble right now- it’s easy. Anyone can do it. Yep anyone, even if you’re still not sure what a blog is, and you think .NET is just a web address

A Website is like a Burger

mmm weburgerlicious...

Ok, here comes my food analogy… it’s late and I haven’t eaten dinner. Bear with me it should eventually make sense. The premise is that you don’t need to know how your favourite hamburger is made to order it or enjoy it. Likewise, you don’t need to know what’s in the guts of a website to have a freelancer build it. In fact, just like with food sometimes it’s nicer not to know. Blissful ignorance can be a powerful thing

However, just like buying a hamburger, it’s up to you to decide what fillings, buns, and sauce you want. Those decisions are your responsibility. There’s nothing worse then waiting for someone to order when they haven’t worked out what they want. They fumble around, change their mind, and keep everyone waiting. Often they’ll ask their friend or the person serving them ‘what should I get?’ Desperately seeking to dodge that tremendous commitment and get someone else to make the decision… then in the heat of the moment, they order something they didn’t really want. Don’t let this be you when it comes time to build your site. Read the rest of this entry

This article discusses how outsourcing can dramatically reduce the cost of launching your startup, sometimes by up to 90%.

So you’re thinking of starting a business. Chances are that you’ve got your business plan (even if that only means a few scribbled notes) and you want tp open your doors and start making money. Right now.

Visual representation of purchasing power

If you’re like me and 99% of entrepreneurs out there, the first thing on your mind is ‘how am I going to get this all done’… followed by a glance at your bank balance, and the thought that another $100k would be nice

But you don’t have it, and you don’t want to keep your day job and save for the next 10 years! So now it’s time to ‘bootstrap’ and cut some corners (Jules Edit: alternatively send your partner out to get a permanent job so she can support you and your business!) and see how far you can stretch your coin.  Cash is king as they say, and you need to preserve it. Read the rest of this entry

This article aims to save you time and improve your project success by discussing how to systematically select the best freelancer bids. It is part of a series of articles “How to Find a Great Freelancer Online”.

On any given project, you’re likely to receive somewhere between 10 and 50 bids if you post it to one of the larger recommended sites. As a general rule, the larger the project the more interest you’ll get. Bigger projects are far more lucrative, and occur less often in the marketplace, so freelancers tend to queue far and wide to try and win it.

Don’t bother talking to everyone…

If you don’t have a system for managing this deluge, it’s easy to get overwhelmed by the sheer volume of bids you receive. Reading them is hard enough… responding to them all… no way! Read the rest of this entry

This article discusses what I consider to be the most important rule for entrepreneurs and small business to successfully use outsourcers or freelance labour. It is part of a series of articles I will publish over the next few weeks outline what I think the key guidelines are for outsourcing success.

My first rule of outsourcing is never, ever, ever, ever, outsource a problem! It’s the number one rule because it’s by far the easiest and most dangerous one to break. Early on I broke this rule repeatedly, without even realising what I was doing wrong. I kept thinking that I just couldn’t find good people, or that foreign providers just weren’t skilled enough. But the problem wasn’t (always) a lack of their skill; it was often my application of that skill. My expectations were in some ways too high and I was asking them to perform above/beyond their capability. I’ll explain what I mean.

Traps for new punters…

The first few times you engage someone to do specialist work for you, it’s easy to fall into the trap of giving them too much responsibility. It feels nice to ‘hand over the reigns’, and we’re conditioned to doing this. For example, if you take your car to a mechanic and you tell them that it needs a service; you’re trusting the expert to take care of the details. Here you’ve just outsourced a problem, that is, your car is worn and needs maintenance. You don’t know what maintenance and you don’t care! It’s up to the mechanic and you trust him to work out the details.

This mentality will lead you to disaster if applied to a foreign provider. In the mechanic example, if you were to outsource this properly you would need to say “change the oil, change the plugs, change the air filter, check the break pads for wear and tell me how worn they are…” etc. You are actively limiting the freelancer’s discretion, which forces you to consider your problem and work out a solution. Read the rest of this entry

The following article will discuss the range of services currently available via the web from freelance and outsource providers. Whether or not some of these things should be outsourced is another discussion entirely

As little as 8 years ago, the answer to this question for small business was ‘software and web stuff’. Whilst global corporations were enjoying the benefits of large scale ‘off-shoring’ and the debate raged over ‘sending jobs overseas’; there was a conspicuous absence of opportunities for small business. Articles littered the popular press trumpeting a workforce and technological revolution, but unless you had a $1M project you could forget about it.

There weren’t many opportunities on the web for smaller operators to take advantage of the technological shift. The few services that did exist were in their infancy, and were mostly the domain of IT geeks and entrepreneurs skating on the bleeding edge.

In the last few years, the range of services being offered has absolutely exploded! Basically if it can be done on a computer, and does not strictly require your physical presence, there is someone, somewhere selling it as a service online right now. Here’s a brief of the sort of things you can have done. It’s by no means conclusive: Read the rest of this entry

This article follows on from ‘Why you should consider outsourcing – PART 1’ which you can find here. It discusses how outsourcing can offer your business a low cost, low risk avenue for achieving scale and labour efficiencies.

Nobody makes their own toilet paper.

It’s cheap, it’s commoditised, it requires a multi-million dollar infrastructure investment to make it, and you have to sell tonnes of it to cover your costs. Why would you want to go to all that trouble when you can pick it up at the supermarket for a few cents a wipe. If someone told you that you should make it yourself to save a few bucks on the cost of a roll at the supermarket, you’d think they were nuts right?

Have a think about what services you or your business consumes.

Are they commoditised? Are you consuming your limited infrastructure (office/house space, IT equipment, phone lines etc.) to produce goods or services that someone else could do more cheaply, because they have a volume, skills or infrastructure advantage that you don’t. If it’s done on a computer, or requires a phone line there’s a very good chance that you can achieve efficiency savings just by outsourcing it.

I know of dozens of business owners and entrepreneurs that stubbornly make their own toilet paper. Here are a couple of examples:

• a mechanic that made his own website. Looks terrible, puts an unprofessional face on the business and doesn’t generate income (as any business site should)… but he did save a few bucks by making it himself… or so he thinks. He bills his customer’s around $70/hr for labour, but values his personal time at $0/hr? Can’t help but think that given his long work hours, it represents several evenings that would have been better spent with the kids!
• a medium sized manufacturer who has created their own labels and packaging. Looks pretty cheap, and they wonder why they have problems convincing customers to pay a premium for their goods;
• a plumber that runs his own web marketing campaign. Does a good job… but the grunt work could be more effectively done by someone else for pocket change. He could be free to bill more hours or spend his off time relaxing instead of working.

Consider:

• Why pay someone $50 to do something when it can be done faster and better for $5? Even $3?
• Why spend hours of your personal time and energy on a task that someone else can do cheaper and better than you, and requires only a fraction of your attention?

If your business is profitable, you have even more reason to consider outsourcing. Once you’ve started to make money, it’s time to stop valuing your time at $0,  and start focussing on the essential activities that only you can do. How can you better spend your time to make more money, help more people, or have more spare time (or whatever your particular goal is). Chances are you have better things to do then spend 4 hours on something you aren’t skilled at, aren’t paid for, and causes you to put off work you’ll have to catchup on.

Now, obviously it’s a little more involved then just saying ‘I’ll get someone to do it cheap’ but the above points are at the core of why you should consider use of freelancers within your business. If someone can do it cheaper and better then you, it would be crazy to do it yourself right?

So my question then is, are you making your own toilet paper? Read the rest of this entry

This started out as 1 article, but started to get a bit on the long side, so for your convenience I’ve split it into two parts. Part 1 discusses purchasing power, whilst Part 2 discusses scale and efficiency advantages.

Successful outsourcing creates LEVERAGE and UNLOCKS your time so that you can focus on the things important to you.

Off load the junk, low value activities or the things that you don’t have the skills or resources to do efficiently. Doing this frees you to apply more resources (time/money) to the important activities within your business. And that means increased profit.

In this article I’m going to discuss the leverage advantages of using freelance providers. What do I mean by leverage? I’m talking about Purchasing Power + Scale + Efficiency. I’ll discuss these in the context of outsourcing below:

Purchasing Power: You’re actually a lot wealthier than you think…

If you’re reading this from the US, UK, Australia, Canada or any one of the first world nations your local currency has a lot of purchasing power. If you’ve ever travelled overseas you’ll know what I mean, $60 a night for 5 star accommodation, meals and drinks? You won’t find that at home!

Buying locally with your local currency means you only achieve 1 to 1 relationship; your dollar is worth the same to you as the guy that you’re giving it to. But shop overseas and you can achieve 1 to 20 ratio (or more), because your currency is worth more (relatively speaking) to the guy you’re giving it to. I’m not an economist, so I’m not going to try and get into the details of this effect, but to summarise; it works because of the relative wealth and economic stability of your country compared to that of another. Wages, living costs, food, standards of living tend to be proportionately lower in the less wealthy nation, and this has a direct impact on the cost/value of labour (what people will charge for their time and skills). For example, it costs less to put a roof over your head and food in your stomach in India, so the minimum price you can afford to charge for your time is less. Makes sense right? Read the rest of this entry